Design of Displays
Knack for eye-catching design has again made waves with readers of the tradeshow industry’s top publication, EXHIBITOR magazine.
According to results from a recent On Target® Ad Readership Study conducted by Readex Research, advertisement from the October 2019 issue of EXHIBITOR 2019 was one of the most effective and visually appealing in the entire magazine. In the study, readers scored ads in four different categories: visual appeal, ease of reading, amount of information, and its clear communication of benefits.
“It’s always nice to have your work recognised, and to be recognised by a publication like EXHIBITOR, two years in a row, is just fantastic,” said Travis Rigby, President, and CEO . “It really means a lot to us and gives our work some real validation.”
The winning ad showcased one of most innovative portable led displays, a fabric popup is known as the Sophora. Easy to use, lightweight, and incredibly versatile, the Sophora is also a visually stunning display that boasts full-color graphics printed on recycled and recyclable EcoKnit fabric. The display itself won an EXHIBITOR Product Design Award in 2015.
“We are led display board manufacturer, like the Sophora, that is both simple and bold,” said Michael Rigby, Director of Product Development and the designer of the ad. “It’s a great formula for portable displays, but it also works really well for our ads. Thanks to some great feedback from EXHIBITOR, we’ve really been able to sharpen our ads and boost our results over the past couple of years.”
